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| We're
Driving A Renaissance |
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| In today's
competitive beef marketplace, progressive producers are
joining alliances with others in the beef production chain—not
just to increase efficiency, but to reap returns for producing
superior branded products. |
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| At the forefront
of this revolution is Ranchers Renaissance™.
This cooperative—created by cattlemen—has
established an integrated beef production system based
on partnerships
with ranchers, stockers, feeders, a processor and a retail
end user. Ranchers Renaissance is real and actively seeking
cattlemen ready to commit to a customer-focused, beef
production
system. |
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| Where
We've Come From |
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| Ranchers
Renaissance was the idea of innovative and forward-thinking
ranchers who envisioned a value-based marketing system
where producers are paid, along with others in the beef
value chain, for a quality product. The idea evolved and
in August 1997 Ranchers Renaissance was incorporated as
a closed cooperative. |
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| Where
We're Going |
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| The goal
up and down the Ranchers Renaissance beef value chain
is to produce consistently tender beef products for the
consumer. By its very mission, Ranchers Renaissance is
a customer-focused, integrated, beef-production system
with profits derived from increased efficiency and consistent
high-quality finished products. |
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